Keeping it Unretouched with Aerie Swim

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Looks like it’s officially Swim Week here at The12ishStyle and I’m not mad about it!!

When Aerie asked me to partner with them on their #AerieREAL campaign featuring real girls in REAL (ie unretouched) swim photos, it was a no brainer. I couldn’t be more on board with their body positivity message, and cute + affordable swimsuits are not bad either 😉

I’m into one-pieces, and knew I wanted to try a couple different styles. This off-the-shoulder ruffled version was a total departure for me but sometimes you gotta shake things up. And I was really feeling the sporty vibes of this classic tank (I’m in the striped version, it’s now avail in turquoise), a cute all-purpose suit that you can actually do stuff in at a great price.


The best part is that for every girl who shares an unretouched swim photo with the hashtag #AerieREAL, Aerie will donate $1 (up to $30k) to NEDA, a non-profit that supports those affected by eating disorders. So please join me in sharing your unretouched photos and raising some $$$ for a great cause!!

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