12ish Feelings

Woman Crush: Katie Sturino, Publicist and Body Positivity Crusader


via The Strand 

If you’re one of the 363,000 people who follow Toast, the Instagram-famous Cavalier King Charles, then chances are you already love Katie—you just may not realize it yet. Along with being mom to some of social media’s leading pups, she’s a PR pro and the founder The12ishStyle, a blog for size 12-18ish girls living in a size 2 world. Meet our latest #WomanCrush.

Name + occupation: Katie Sturino, founder of The12ishStyle, Dog Mom to ToastMeetsWorldMuppetsRevenge and Underpantsthedog

You wear A LOT of hats. How do you balance it all?
I don’t sleep!

Talk to us about why you started your blog, The 12ish Style:
I was tired of not seeing my size represented in any sort of fashion media. I am the average size woman in this country and I wanted to give women a place to find inspiration for their own wardrobes. Being a size 12ish in the fashion industry means having to find “hacks” within regular stores and trends. I love to share what I find!

You have your own PR firm too. Tell us about a project there you’re most proud of.
I did a collaboration with the stylist Monica Rose and my client Sarah Chloe jewelry. We threw a dinner in LA last winter and Gigi Hadid came, etc.

We are obsessed with your dogs. You’re passionate about adoption—talk to us about that.
There is no reason to purchase a dog from a breeder or a pet store as any breed of dog is available. All of my dogs are former puppymill breeding moms. So many dogs are put down each day, it is our social duty to adopt rather than create a need for more puppies.


Favorite device?
iPhone 6 Plus.

Favorite social media platform?

Three things you’re most passionate about:
Dog rescue, body positivity and ice cream.

Best habit – beauty or otherwise:
My meditation routine.

Worst habit – beauty or otherwise:
Not washing my face every night.

First thing you do when you wake up:
Check my phone (should be filed under bad habits).

What’s your typical beauty routine?
I don’t wash my hair everyday. I try and get by with dry shampoo. I also do not brush my hair because I like the look of a little bit unkept locks…I use a flat iron at the bottom if it looks unruly.

Biggest hair regret:
Every haircut. Every time. Hate it when my hair isn’t the longest it can be.

One thing you would never do to your hair:
Cut it.

Favorite Living Proof products:
Perfect hair Day Dry Shampoo.

Who’s your Woman Crush?  
Gwyneth Paltrow.

What’s the best piece of advice you’ve ever received?
Follow your gut. It knows the answer every time.

How do you act confident (even when you don’t feel confident)?
By being nice.

Most life-changing innovation:
The toggle on Instagram…come on Snapchat! Catch up!

Favorite inventor/gamechanger (living or dead):

What do you wish someone would invent next?
A better system for leg hair removal.

What’s the next big thing:
Body positivity in the media.

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